The inspiration

THE INSPIRATION

FROM FASHION TO PERFUME

ONE SHOULD NOT BE SURPRISED IF, IN CREATING HIS FIRST FRAGRANCE, AZZEDINE ALAÏA PROCEEDED EXACTLY THE
SAME WAY AS IN HIS PREVIOUS PROJECTS. ONCE MORE, HE ADOPTED A RIGOROUS, IDIOSYNCRATIC BEHAVIOR,
GROUNDED IN UNDENIABLE CONFIDENCE AND MAJOR RISK-TAKING.

ALAÏA’S AESTHETIC IS IN FACT A MANIFESTO, A TRUE STATEMENT, A GENUINE DECLARATION OF WOMEN’S RIGHTS.

“If Azzedine Alaïa sculpts women’s bodies," SAYS CARLA SOZZANI, “IT IS BECAUSE HE HAS A SPECIAL RELATIONSHIP
WITH THEM: HE SEES THEM BEAUTIFUL, HE MAKES THEM BEAUTIFUL, HE MAKES THEM SELF-CONFIDENT ABOUT THEIR
BODIES. SICUREZZA DA BELLEZZA, AS WE SAY IN ITALIAN.”

WITH HIS REVOLUTIONARY STRETCHES AT THE DAWN OF THE EIGHTIES, GUM-PRINTED TULLES, WOOL WOVEN THEN
EMBROIDERED AND CHARRED SUCCESSIVELY BY JAPANESE, ITALIAN AND FRENCH CRAFTSMEN, APPLICATIONS ON
MUSLIN, LASER-CUT LEATHER, LAYERED LACE, HE STATED THAT HIS MATERIALS WERE ANCHORED IN HIS TIME. BASED
ON THE MASTERING OF NEW MATERIALS, HIS CREATIVITY MEETS DISCOVERIES OF PHYSICS OR MECHANICS, JUST AS IN
THOSE TEXTILES IN ORIGAMI THAT ARE UNBENDABLE.

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